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HEAD OF MARKETING · REVENUE CONSULTANT

Revenue Systems for SaaS & Complex B2B

I RUN MARKETING
LIKE A REVENUE SYSTEM

Head of Marketing for SaaS. Consultant to companies that want marketing to produce revenue, not activity.

Complex B2B Experience
Income LabFinancial Planning SaaS
ProphixFinancial Software
ProtegrityCybersecurity
BusinessolverHealthcare Tech
DomainToolsThreat Intelligence
Results
71% YoY MQL growth at Prophix with reduced budgets
Current
Head of Marketing at Income Lab, consulting through Valyou Solutions
Executive
Presented pipeline metrics to board and investors weekly
Growth
4.5x qualified lead growth at Protegrity from near-zero baseline
Consulting
Revenue systems consulting for SaaS and complex B2B companies
Results
71% YoY MQL growth at Prophix with reduced budgets
Current
Head of Marketing at Income Lab, consulting through Valyou Solutions
Executive
Presented pipeline metrics to board and investors weekly
Growth
4.5x qualified lead growth at Protegrity from near-zero baseline
Consulting
Revenue systems consulting for SaaS and complex B2B companies
Results
71% YoY MQL growth at Prophix with reduced budgets
Current
Head of Marketing at Income Lab, consulting through Valyou Solutions
Executive
Presented pipeline metrics to board and investors weekly
Growth
4.5x qualified lead growth at Protegrity from near-zero baseline
Consulting
Revenue systems consulting for SaaS and complex B2B companies
Results
71% YoY MQL growth at Prophix with reduced budgets
Current
Head of Marketing at Income Lab, consulting through Valyou Solutions
Executive
Presented pipeline metrics to board and investors weekly
Growth
4.5x qualified lead growth at Protegrity from near-zero baseline
Consulting
Revenue systems consulting for SaaS and complex B2B companies
01Advisory & Consulting

HOW I HELP

Three ways I work with SaaS and complex B2B companies.

01

Fractional Marketing Leadership

Strategy, team, budget, and board-level reporting. Senior marketing leadership without the full-time seat.

  • Strategy & Roadmap
  • Team & Hiring
  • Board Reporting
02

Revenue Systems Consulting

Audits and rebuilds across demand generation, analytics, attribution, web, and automation.

  • Demand Engine
  • Analytics & Attribution
  • Web & Automation
03

AI-Native Transformation

AI search, content operations, and workflow automation deployed inside your existing stack.

  • AI Search & GEO
  • Content Operations
  • Workflow Automation

Engagements run through Valyou Solutions for advisory, project-based, or fractional work.

Start a Conversation
02Selected Outcomes

PROVEN IMPACT

ENTERPRISE SCALE
+71% MQL
33% pipeline increase
Prophix

Enterprise Pipeline Engine

Demand generation leadership for a PE-backed, $50M-revenue financial performance platform. Record results with reduced budgets, analytics rebuilds, and board-level reporting.

Complex B2BPE-BackedBoard Reporting
4.5x Leads
from near-zero baseline
Protegrity

Cybersecurity Demand Gen

Built demand generation from scratch for a Fortune 2000 data security company. Owned the digital engine across paid media, web, ABM, analytics, and automation.

CybersecurityDigital OwnershipZero-to-One
-50% CPL
400% qualified lead increase
Businessolver

Healthcare SaaS Scale

Executed multi-channel demand generation for an enterprise benefits administration platform. Improved targeting, lowered CPL, and built performance dashboards.

HealthcareEnterpriseOptimization
+60% Efficiency
automation improvement
DomainTools

Threat Intel Marketing

Demand generation execution for cybersecurity DNS research and threat intelligence tools. Managed campaign operations across Marketo, Salesforce, and Bizible.

CybersecurityMarTechAutomation
03Proof of Work

TRACK RECORD

12+ years of inheriting messy systems, making them measurable, and delivering results.

Goodyear, Arizona · Operating globally
Career Progression
DomainTools
Businessolver
Protegrity
Prophix
Income Lab
Valyou Solutions running underneath it all, from the start
71%
YoY MQL Growth
4.5x
Qualified Leads YoY
Fast
Site Speed Rebuild
Daily
AI Operator

Career Highlights

Income Lab
Head of Marketing
Current
Financial Planning SaaS
Marketing strategy | Demand generation | Revenue systems
  • Owns marketing end to end: strategy, demand generation, and revenue systems
  • Runs the AI-native operating playbook inside a growing SaaS team
Prophix
Director, Demand Generation
2024-2025
PE-Backed Financial Software
Digital budget ownership | Board-level reporting
  • 71% YoY MQL growth with reduced budgets
  • 33% pipeline increase through campaign optimization
  • Major site speed improvement and 1,000+ website updates
  • Rebuilt unreliable analytics infrastructure
Protegrity
Demand Generation Manager
2022-2024
Enterprise Cybersecurity
Digital budget ownership | Full-funnel execution
  • 4.5x YoY qualified lead growth from near-zero
  • Complete website rebuild and 100+ landing pages
  • Marketing automation integration cleanup and rebuild
  • 5x increase in session duration
Businessolver
Demand Generation Specialist
2021-2022
Healthcare SaaS
Enterprise benefits administration
  • 50% CPL reduction through targeting optimization
  • 400% increase in qualified leads
  • Built performance dashboards for leadership
DomainTools
Marketing Coordinator
2020-2021
Cybersecurity / Threat Intel
DNS research & security tools
  • 60% marketing automation efficiency improvement
  • Managed Marketo, Salesforce, Bizible stack
  • Virtual event and webinar execution
Valyou Solutions
Founder & Consultant
Ongoing
Growth & Marketing Consultancy
Running alongside every role above
  • Consulting engagements across SaaS, commerce, and technical B2B
  • The proving ground where the revenue systems playbook gets built

Core Expertise

Demand GenerationPipeline StrategyTeam LeadershipBoard ReportingBudget ManagementABMComplex B2BCybersecurity
Get in TouchLinkedIn
04What Leaders Say

TRUSTED BY LEADERS

Aaron is enthusiastic, a hard worker, and learns quickly. Reputations make their way through organizations and I always heard extremely supportive comments about Aaron's work.
Timothy Chen
CEO · DomainTools
Aaron managed the Protegrity website and digital ecosystem. The website improved in SEO value and the sales team appreciated the upgrades Aaron implemented. As we migrated to a more targeted account marketing strategy, Aaron supported the changes required. Importantly, Aaron is a team player.
Chris Gaebler
Chief Marketing Officer · Protegrity
Aaron has redefined what 'team player' means to me as a manager. He focuses on process improvement and has a growth mindset—always eager to learn, then applies his learnings to improve not only his work, but the entire organization. I would hire Aaron again in a heartbeat.
Kelsey LaBelle
VP of Marketing · DomainTools
05The Person

THE OPERATOR

Aaron Browne-Moore
Aaron Browne-Moore
Head of Marketing · Revenue Consultant
Computer engineering roots, marketing operator discipline.
Goodyear, Arizona, operating globally.
  • 01

    Measure before you scale.

    Broken analytics make every decision a guess. Fix the instrumentation first.

  • 02

    Systems over heroics.

    A demand engine that runs without a hero in the loop compounds.

  • 03

    AI in the operating fabric.

    Research, content, analytics, automation. AI as daily infrastructure, not a slide.

  • 04

    Player-coach, always.

    Set strategy in the boardroom, still ship the work.

06Active Builds

ACTIVE BUILDS

Banana Farmer

Founder & Architect

Quantitative signals platform exploring market structure, asset behavior, and decision-support workflows.

Signals
Research
Market Intel

Valyou Solutions

Agency Owner

Digital growth and marketing operations consultancy for SaaS, commerce, and technical B2B teams.

Strategy
Execution
Systems
Executive Scope

Blending senior marketing strategy, operator discipline, and hands-on technical execution.

12+
Years
Digital
Budget Ownership
07Get In Touch

LET'S TALK REVENUE

Serious conversations about marketing leadership, revenue systems, and growth.

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